5 Tips on Making Whiteboard Animation Videos

Lets talk about this whiteboard Animation video and how to make it. We all know how important it is to stay on top of marketing trends. However, every now and then, a sort of marketing content emerges that is so effective that it becomes a standard for firms – both online and offline. That’s how whiteboard animation videos work.

Whiteboard animation appears to be incredibly simple on the surface. It’s possible that it’s even too basic.

Isn’t it just an animated hand sketching a line drawing on a white canvas? Yes, and this is, ironically, what makes the style so appealing. This basic approach to animated explainer movies simplifies any message for our brains to understand and remember, regardless of how complex the subject is.

However, if you want to develop whiteboard films that boost your company’s brand awareness, you’ll need to add some spice to them. High-quality animation, an engaging storyline, and efficient branding strategies are frequently used.

So, how can you create outstanding whiteboard videos that effectively express your message while also enhancing your brand? Let’s have a peek, shall we?

The Basics of Whiteboard Animation

A whiteboard video must have three essential characteristics in order to be easily identified as such. There are three things that set this video apart from any other style of animation!

1 Showing a drawing hand is a cornerstone of the whiteboard style, as it adds vitality to the work while also bringing the viewers closer to the text that appears to be drawn directly in front of their eyes.

2 The white backdrop: The use of a white background is a must! The whiteboard animation’s simplicity of colors and contrast aids in knowledge retention.

The final key piece is three interconnected black graphics! Separate illustrations undermine the video’s continuity, which is why we employ interconnected drawings.

But take care not to misinterpret these characteristics as being excessively plain or dull! In fact, you’ll be able to customize your whiteboard movie, which is what makes it so unique. However, the essential ingredients are present for a reason and are required for this recipe to succeed!

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Now that we’ve covered the fundamentals, let’s look at how you can turn that streamlined formula into excellent video content.

Implement Your Brand’s Color Palette

So now you know the three primary components of this cake. Let’s go to the icing now! You can – and should! – incorporate certain colors into your whiteboard pallet, as long as you don’t go overboard.

When you want anything to stand out, the smartest decision you can make is to use your brand’s color palette. Consider how striking a color can be when contrasted with black and white.

Choose the most significant portions of your statement and add a splash of color to them. Just make sure you don’t overdo it. The effectiveness of whiteboard animation, as previously stated, resides in its simplicity!

Include Your Company’s Logo!

Your company’s emblem is an important aspect of its brand identification, and just like color palettes, you can utilize it in whiteboard animation to brand your movie in a discreet and elegant way.

It’s critical to include your logo at a strategic time to make an impression on your target audience’s minds. It’s not acceptable to include it solely for the sake of including it! Instead, when you’re presenting your product as a solution to your target audience’s pain areas, make it look great.

That is how you can draw your audience’s attention to your business without being too promotional. Powerful, yet not jarring!

Create a Story That Resonates with Your Audience

Any animated video firm will tell you that writing a solid screenplay is the first step in creating an effective marketing video.

Great scripts not only deliver a clear and engaging message, but they also address a specific target demographic. You must adjust your tone and language to the level of understanding of your audience – avoid being overly technical, since this may cause viewers to click away from your video!

Remember, your video’s story should be about your consumer, not about you. People are more engaged in a tale when they can relate to the message in some manner, so make sure you’re addressing your customers’ concerns and only promoting your product as a solution to their problems.

Create Characters Based on Buyer Personas

Similarly, if you want your audience to identify with your message, you must build characters with whom they can identify.

Your video’s characters must represent your ideal customer, also known as buyer personas. Their tale will mirror that of your clients; they will have similar problems and, ultimately, they will profit from the same solution: your product!

How do you go about creating these personas? So, start by looking at your audience’s demographic and psychographic data.

1 Demographics: age, gender, ethnicity, location, occupation, and degree of education are some of the factors you can look into.

2 Psychographics: What are their interests and hobbies? What do they enjoy and what do they despise? Examine their attitudes, values, feelings, needs, and annoyances.

With a little study, you’ll be able to build the ideal main character for your whiteboard video — one with whom your audience will identify!

Summary

Even while whiteboard animated videos appear to be simple, they require a great deal of thought, organization, and strategy! Good whiteboard videos transform any message into something interesting for the audience, regardless of how basic or complex the content is.

The goal is to make a video that is tailored to a certain target group, with unique wants and interests in mind! With generic video templates, this is difficult, if not impossible, to achieve.

Fortunately, there are a plethora of animated video firms that specialize in whiteboard video, so do your homework and pick the one that best fits your company’s personality!

That’s all there is to it! Are you ready to create a fun whiteboard film to promote your business? Best of luck!