You may communicate with your audience on your own terms by creating a landing page for your brand. However, you want your website to have exactly the appropriate quantity of important content while also engaging your visitors.
So, how do you make the most of your landings’ potential? What is the most engaging channel for demonstrating your brand’s and goods’ value?
Landing page videos are now the most successful media for showing (rather than telling) your products or services and explain how your brand can improve your potential customers’ lives in only a few seconds. A video is worth a thousand images if a picture is worth a thousand words!
However, for certain purposes, some videos are superior to others. We’ll go over three primary marketing goals and the types of videos that the finest production companies are employing to achieve them in this article.
Showcasing Company Values and Inspiring Confidence
Content that makes people feel something connects with them. We want emotional connection in our daily lives, whether it’s through a relevant narrative, a heartfelt testimonial, or a simple joke.
Brands that recognize the importance of developing trust and sharing beliefs in order to increase sales will build a strong and enduring relationship with their customers.
So, if you want your landing page to emotionally connect with your visitors, you should prioritize two sorts of videos: company stories and testimonials.
The kind of material that, for a little moment, puts your product or service in the back seat and puts the people who make or buy it in the driver’s seat. Let’s take a closer look at these two genres of videos:
It’s as basic as that: people trust each other. E-commerce platforms may soon become the major method we shop, yet some consumers are still wary of making transactions online. Testimonial videos address this issue by allowing your satisfied customers to speak for themselves and share their experiences.
A review, on the other hand, should go beyond a basic quote and convey the tale of how your product or service enhanced your customer’s life. A genuine and moving testimonial can go a long way toward establishing your credibility.
However, keep in mind that a good testimonial must be tailored to your target audience as well as the real-world uses and benefits that your clients have had.
A video telling a relevant narrative is a terrific way to add more voices to your landing page and give it a human touch that a written review can’t match.
Company Story Videos
Every business has a unique narrative to tell. It might be a brief history of the company, the date of your first sale, or a description of a typical day at the office.
Your audience will be able to see behind-the-scenes of the products or services they enjoy, as well as the people who make them possible, via business story –or corporate culture– movies.
Company films, due to its one-of-a-kind nature, allow you to display your business like never before. You can achieve your aim by using a variety of really easy ways. But be inventive!
The idea is to persuade people to see your brand for what it is: a group of individuals working together to give the greatest possible service.
Effectively Communicating A Product’s Features
The correct piece of information is usually all that stands between your product or service and a potential buyer. You may have the most creative product or service on the market, but to get your message across, you must express it in an appealing manner.
Product videos and explainer videos are two of the best additions to your video marketing plan that may help you achieve this.
They aren’t your typical, sales-driven video advertisements. Instead, they give your audience a solution; they give them something they’ll be interested in hearing since it addresses their specific issues.
Consumers aren’t searching for a product; they’re looking for a solution, according to marketers. You may educate your audience on why your product or service is the greatest solution to their problems if you understand their pain spots. That is why explanation videos exist.
They’re short animated pieces that make good use of the power of storytelling. They convey the related issue your clients have, point to your product or service as the answer, and explain what sets you apart from the competition in just under 90 seconds.
Characters, analogies, and infographics can be used in explainer videos to break down a complex product into a simple and direct call to action. Explainer videos may look fantastic on your landing page while also giving vital information to your viewers by incorporating your brand’s colors in the animation.
Product videos are a popular tool in the e-commerce industry for a reason. Including a product video on your landing page allows you to list the important features of your product or service in a direct and easy manner.
You may also show your product in action to ensure that your audience is familiar with all of its features and benefits.
Some movies discussing complex products include instructions, which might be helpful for customers who prefer to have a clear picture before making a purchase.
But keep in mind that your product or service should be the star of the show, so come up with creative and fascinating ways to showcase it!
Dealing with Consumer Concerns
Explainer and product films are wonderful for giving a quick overview of your business and items, but what if your audience wants more? What if they have a specific question to which you weren’t able to respond in those videos? That’s why there are FAQs and informative videos.
Their primary goal is to assist your target audience. Investigate your consumers’ problems and provide a clear, step-by-step solution.
If you do it correctly, you’ll not only build a personal connection with your clients, but you’ll also be viewed as a reference in your industry—a subject matter expert willing to share knowledge with a willing audience.
Every partnership relies heavily on communication. Customers must be able to reach out to brands and express their concerns and difficulties with their products.
No one will know your target audience better than you, and only you will be able to provide a solution tailored to their individual needs. Isn’t there nothing more pleasant than the satisfaction of solving a problem?
Because it’s practically impossible to make a film for every possible query, FAQ videos usually focus on a particular topic and its many related issues.
Taking the time to acquire this information will make the video feel more authentic to the viewer as if it’s speaking directly to him or her.
We need mediums that can work despite our short attention spans in the digital age. This is why video is rapidly being employed in educational eLearning systems. Learning new concepts with a short and basic film is significantly more fascinating than reading plain text.
Educational films, like FAQ videos, are designed to not only assist your audience with a specific problem but also to educate them about these topics and help them gain a better understanding of your product or service.
For brands who need to teach viewers about a complex process or guide them through a step-by-step guide, educational videos function well in landing pages.
We’ve seen far too many landing pages go wrong due to a lack of understanding of how to engage with their visitors in a straightforward and compelling manner. Video is the most effective media for expressing your brand’s mission and creating an emotional connection with your audience.
There is at least one form of video for each of your marketing needs, as we’ve shown in this post. So, choose the one that best fits your needs and spend the time necessary to perfect your film!